The Importance of Being Professional |
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Posted By: Staff Editor In: Sales & Sales Management
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These days, the factors that most greatly impact a salesperson's ability to move product are monetary. Everyone wants to know that they're getting the best deal possible for the money they're spending, and it's every salesperson's job to assure their customers that they're getting the most for their dollar. This is accomplished first and foremost by earning the customer's trust. And as with all business transactions, a customer's level of trust grows in direct proportion to the level of professionalism you display.
Be a Professional. You'd think this is a no-brainer. But the truth is, at some point we've all had the dubious distinction of receiving some misguided individual's idea of "professional treatment" and emerged from the experience with renewed appreciation for true professionalism. Being professional is multi-dimensional and doesn't end with a killer suit and shiny shoes. Your appearance is important--the last thing you want is to arrive underdressed for a meeting with a major client--but there are other skills that you can put into play to assure your customers that they're dealing with a true pro. Likewise, sales employers look for individuals that are able to demonstrate a professional attitude both in the office and in the field.
Be a people person. Of all the skills to possess, being able to connect well with others is absolutely essential to the success of any sales career. Whether you're a rookie associate taking your first tentative steps into the field, or a seasoned sales manager with a hundred reps underneath you, the importance of communicating well with people of all walks of life cannot be overstated.
Learn how to answer the phone. Nothing chases away business faster than answering the phone with a hearty "Yep?" Even if you're answering your cell phone after hours, you should always consider the impression you'll make to a potential customer if you answer your calls in a professional manner.
Be punctual. This goes for in-person meetings as well as returning phone calls. If you have an appointment, arrive on time. Avoid being early, and steer far clear of being fashionably late. All calls should be returned as soon as possible. A customer should never be kept waiting longer than 24 hours.
Being an effective salesman these days has everything to do with your ability to be a consummate professional, and never giving the customer any reason to take their business elsewhere.
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