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For your reference, we have included the original job posting below.
Director, Global Insights (Sports Management/Finance/Admin)
Job Number:
38079044
Company Name:
Sports Retail Firm
Job Location:
Bethel, CT US
Job Category:
Sales & Sales Management
Director, Global Insights (Sports Management/Finance/Admin)
Our company, a leading manufacturer and distributor of high-end bicycles, apparel, footwear, and accessories, is seeking a Director, Global Insights in our Bethel, CT location. The ideal candidate will lead a proactive Consumer Insights process contributing to both brand and product strategy formulation as well as supporting the development of key strategic initiatives.
Responsibilities:
ú Lead the Consumer Business Insights to provide actionable insights and sound strategic thinking to Strategy, Product Design Brand Marketing and Business Development teams ú Partner with Global Brand Strategy and Brand Product Marketing teams to provide consumer perspective with strategic implications ú Create and implement innovative strategies that help the brand connect with consumers through both ATLBTL tactics PR Digital POS etc ú Utilize Global Brand performance indicators to drive brand improvements in priority markets ú Conduct Industry and competitive analysis as needed to provide strategic input relating to key initiatives
Leadership:
ú Build and maintain influential relationships with key leaders across the organization to utilize learning from all levels and locations of the organization ú Work closely with Brand Strategy to provide strategic input into the Product Range Architecture to strengthen design product proposition across distribution channel
Strategic Planning:
ú Drive proactive Consumer Insights process to drive forward thinking across the organization design product marketing and Global Brand teams to deliver actionable and measurable tactics that deliver on brand objectives ú Act as a strategic think tank for Brand Strategy and Strategic Business Units on key issues of business development ú Follows internal controls and company policies as set by company and job function. ú Contributes to the success of company by leading or assisting with other projects and tasks as assigned.
Qualifications:
ú Bachelor's degree MBA advance degree preferred ú 10 years experience in Consumer Insights or Market Research Minimum of 5 yrs at Senior level ú Solid quantitative and qualitative research experience with proven innovative methodologies ú Superior writing and high profile communication and presentation skills a must ú Ability to think different and challenge convention ú Experience managing numerous research partners relationships with Agency partners as plus ú Experience with a matrix organization where influence must replace control
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