Director GuitarCenter.com

Director GuitarCenter.com

Guitar Center
Hiring immediately!
Relocation assistance provided!

DIRECTOR,

Location: Westlake Village, CA, United States

Reporting directly to the VP of , we are seeking an experienced digital and direct marketer to develop and manage a customized strategy for optimizing the brand’s presence on the Web, driving commercial traffic to both the e-Commerce site and the physical retail locations using digital, social media and direct marketing tactics.

RESPONSIBILITIES AND DUTIES

• Increase sales and profits for through effective collaboration with merchandising, marketing, user experience and related groups
• Utilize website functionality to drive sales in Guitar Center retail locations, working cross-functionally across all channels
• Develop and implement the brand strategy for , making the visitors’ Web and Store experience exciting and engaging
• Accountability for sales, traffic, conversion and ROI on advertising expenditures
• Managing and building a best-in-class e-Commerce and Digital Marketing team that drives Guitar Center’s brand presence on the Web
• Creating a “come alive” experience on the Web and in the stores via Price Portal, Gear Finder, etc.
• Develop strategies and define requirements related to digital initiatives in cooperation with User Experience, Multi-Channel, Advertising, Marketing, Merchandising and Direct Brands
• Driving profitable growth of Guitar Center’s e-Commerce and Retail businesses primarily through new customer acquisition and utilizing multi-channel marketing best practices
• Communicating with User Experience, Marketing, Merchandising, Sales and Strategic Planning Group (SPG) teams to ensure all projects are planned properly and post mortems are held for continuous quality improvement
• Effective communication across all levels of Marketing, Merchandising, and SPG groups
• Manage agencies and technical service-providers involved in the delivery of digital initiatives
• Prioritizing competing opportunities, balancing market needs with business priorities, managing conflict and articulating the rationale behind decisions
• Monitoring and controlling scope, risk, issues and dependencies
• Escalating project issues up through the VP of as required
• Measuring and reporting on various KPIs and the overall health of Guitar Center’s Web presence
• Accountable for the overall program / project success
• Deliver programs (and/or multiple projects) on time and within budget
• Periodic reporting to senior leadership and other stakeholders

QUALIFICATIONS

• Ability to think analytically and quickly recognize improvements to channels while weighing acquisition costs, ROI and/or lifetime value of customers acquired
• Possess a bottom-line focus, able to balance strategy and attention to detail
• Successful track record of capturing new customers though user experience focus
• Possess strong people skills, respectfully influencing key stakeholders across all levels of the organization regardless of reporting structure
• Excellent communication skills, verbal and written
• Standard project management methodology expertise
• Experience effectively managing project scope and budget
• Organized and detail oriented
• Strong leadership and interpersonal skills
• Strong aptitude for Retail and the Music Instrument business

EDUCATION AND EXPERIENCE

• Bachelor’s Degree required, with a degree in Business Management, Advertising or related field preferred
• MBA preferred
• 3 years of retail/multi-channel industry experience.
• 3+ years of experience as a director of marketing in digital channels.
• 2+ years in display advertising, organic and paid search
• Must have demonstrated success in a project lead role
• Technical competencies including expertise in Site Usability, Site Testing, Search Engine Marketing, Search Engine Optimization, E-mail Marketing, Direct Marketing, Mobile Marketing, Social Media Optimization, Display Advertising, Affiliate Marketing, Retargeting, e-Commerce, and Multi-Channel Merchandising