is looking for an immediate fulltime Director of Marketing who will be responsible for organizing, developing and implementing the company's strategic online marketing plan to drive traffic and sales to website(s). This person must possess a strong desire and ability to work in a fast-paced, entrepreneurial environment. This is a highly independent position reporting directly to the owner/president and comes with it a great degree of creative freedom and autonomy to run with crazy ideas and new programs.
He/She must stay abreast of changes in the online environment to best serve the objectives of the organization. He/She must be able to (1) manage marketing campaigns involving multi-part scheduling, set-up, testing, and deployment and (2) optimize processes, data integration and individual marketing campaigns at the creative, web property, and landing page level to result in desired ROI (definitely need to be strong in numbers and analytics!).
The successful candidate will have (1) a proven track record of managing an online store and working with multiple online marketing programs, (2) enough experience to independently implement a marketing plan from the ground up, and (3) a strong desire to work in an entrepreneurial/small business environment (where everyone must roll up their sleeves and wear many hats).
This position will require daily contact with various internal departments as well as external vendors and software providers. The candidate will rely on experience and judgment to plan and accomplish goals as well as lead and direct the work of others.
Qualifications:
• 5+ years of direct-to-consumer online marketing, ideally with experience across a variety of online channels, including natural/ paid search, email, social media, viral and CPM/ CPC/ CPA performance-based marketing.
• Must possess excellent analytical/numbers skills and enjoy the analytics (not just the creative) of marketing.
• Experience with a wide variety of analytics tools, funnel analytics and trial conversions.
• Practical understanding and use of HTML, CMS and template-based email systems.
• Hands-on experience with campaign management and program deployment, campaign metrics tracking, loyalty and affiliate programs.
• Experience in website optimization best practices.
• Broad knowledge of the ecommerce and marketing field with strong leadership and management skills.
• Prior experience in shopping cart technology (Yahoo preferred), content management, and managing micro-sites, a plus.
• Experience and or familiarity/affinity with candy-related merchandise is a plus.
• Experience working with Google Analytics.
• Good communication and partnership mindset.
• Proficient and experienced in sales forecasting and managing P&L’s.
• BA Required
About
was founded in 1998 by Christopher Pratt in his studio apartment in Pasadena, California. The company currently has 26 employees and is run by Christopher and his wife, Peilin Pratt. For the most current company news, go to: company provides a fast-paced, fun and innovative work environment where creative and quirky ideas are encouraged and supported. The culture is one of a collaborative work environment based on hard work, mutual respect, commitment, and passion for the brand and product. The company is based on the belief that innovation and humor drives winning performance.
The company is located in El Segundo near LAX. The company is dedicated to providing the largest assortment of candy worldwide, creating the best online candy experience and proving that candy is not just a snack, but a statement. carries everything from the most popular sweets to those hard-to-find confections.
Starting salary $100,000 with increases and bonuses based on performance. Medical and dental insurance provided as well as 401K plan. Ideal candidate is willing to take a potentially lesser salary for the creative and personal freedoms large companies cannot offer. The right person must believe in our company, his/her abilities to take the company to the next level and the upside potential (personally, creatively and financially) of being a part of an entrepreneurial venture.
If interested in taking this crazy candy ride at , please email resume and cover letter to Peilin ("payleen") Pratt.
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