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Director of Product Management - Assessment


Job Number:43978995
Company Name:Wireless Generation Inc
Job Location:Brooklyn, NY US
Job Categories:Marketing & Advertising
Education, Training, & Library
Minimum Education:4-Year College Degree


Director of Product Management - Assessment

Wireless Generation creates innovative tools, systems and services that help educators teach with excellence. With its solutions, educators can easily apply research-based, proven practices such as frequent progress monitoring and needs diagnosis, data-informed decision-making, differentiated instruction, and professional collaborations across classrooms, grades, and schools. The company has helped educators address and solve some of the most pressing challenges in teaching and learning. Wireless Generation currently serves more than 200,000 educators and three million students. Wireless Generation supports PreK-12 educators in improving teaching and learning. The company invented mCLASS® software, enabling teachers to use handheld devices for giving formative assessments in the elementary grades. By using handhelds instead of paper, teachers save significant time and receive assessment results immediately. Additional Web-based reporting, analysis, and instructional planning tools, as well as professional development, help educators to act on students' data. Wireless Generation's Burst:Reading™ is a K-3 reading intervention that uses sophisticated technology to analyze assessment data and produce sequences of lessons for each student, helping teachers to match their instruction to varied learning needs. In addition, the company provides consulting, design, and development services for state and district systems that centralize student data and integrate social networking tools to help educators share solutions to specific problems in their classrooms. A partner to thousands of school systems, Wireless Generation is widely regarded as a leader in how technology can help address the challenges of education and reform. More information is available on the Web at


Director of Product Management - Assessment



Job Description:


The Director of Product Management-Assessment will manage the production process for Wireless Generation instruction products. This person will work closely with several different departments including marketing, sales, account management and product development to ensure product success.

Responsibilities of the Director of Product Management - Assessment:


  • Manages products from concept to retirement, including strategy, planning, product ideation/design, development, launch, marketing, production, enhancements, and retirement
  • Brainstorms innovative new product concepts and enhancements
  • Forms and communicates the product vision and value proposition
  • Creates and gains approval for the product business plan
  • Assembles and manages a cross-functional product team including design, development, project management, service, and marketing
  • Manages the product team through the Wireless Generation product development processes to ensure introduction of the product to market on time and on budget
  • Leverages internal and external research capabilities to create new IP as a foundation for product
  • Identifies and prioritizes product requirements
  • Directs and reviews product design work
  • Becomes a subject matter expert in the relevant product domains
  • Works with customers and with sales, marketing, account management, and outside third-party partners to identify and analyze market opportunities and evaluate competitive offerings
  • Accompanies sales people as subject matter expert to present products to key customers
  • Works with marketing to define the marketing strategy, position the product, determine product pricing and bundling, etc.
  • Directs marketing tactics and assists marketing by, for instance, presenting at trade shows, co-authoring white papers, etc.
  • Ensures profitability of products to established business plan goals
  • Works with business development to secure and manage third-party relationships profitably and to resolve any problems quickly
  • Tracks industry trends and networks with key influencers
  • Evangelizes and educates internal and external audiences
  • Ensures an appropriate level of quality in the product delivered to customers
  • May manage the quotation, development, and delivery of custom products
  • Contributes subject matter expertise to proposals, including alignment of products to state standards and the objectives of state/district strategic initiatives

    Requirements of the Director of Product Management - Assessment:


  • Bachelor’s degree or advanced degree
  • Background in education
  • Experience in K – 12 instructional product delivery
  • Appreciation of technical and data infrastructure and the software development lifecycle
  • Ability to present clearly to a multi-functional group
  • Appreciation of excellent product design
  • Strong ability to think strategically



    Wireless Generation provides relocation assistance and encourages the applications of qualified candidates requiring employment visa sponsorship.



    This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds



    Wireless Generation is an Equal Opportunity Employer, M/F/D/V.


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