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For your reference, we have included the original job posting below.
Director Web Analytics
Job Number:
44161315
Company Name:
Confidential Company
Job Location:
Los Angeles, CA Us
Job Category:
Marketing & Advertising
Salary:
$140K+
Director Web Analytics
GUITAR CENTER Director, Web Analytics
Immediate Need! Relocation assistance for the right candidate!
POSITION SUMMARY:
The Director, Web Analytics is responsible for identifying, measuring and monitoring key performance indicators for , , , , and to develop data-driven recommendations that drive site design/evolution and continuous conversion improvement. The Director Web Analytics will proactively identify opportunities and provide actionable recommendations based on building data dashboards, leveraging site analytics tools, running segmentation analyses, click path analyses, customer analyses, online marketing analyses, and designing/executing A/B tests. This position will be responsible for reporting and analyzing website data to optimize acquisition, engagement, conversion and retention efforts. The ideal candidate will possesses excellent cross-functional collaboration skills, the ability to appropriately manage competing priorities amongst key stakeholders, and a relentless commitment to an exceptional customer experience in the digital space. This individual will have full accountability for site analytics and serve as a key member of the Marketing Shared Services team.
Duties and Responsibilities:
Major responsibilities of the position are listed below. To perform the job successfully, an individual must be able to execute each essential duty satisfactorily. Other duties, assignments and specific projects may be assigned at the discretion of management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Provide insights and recommendations to increase site conversion and drive site improvements.
Report on standard Ecommerce conversion analyses (e.g. Checkout waterfall, null searches, etc.) to drive decision-making around navigation/promotions/popular content.
Conduct A/B and other test plans analyze results and recommend improvements.
Create holistic dashboards that drive effective and actionable business decision-making.
Work cooperatively with cross-functional teams to share insights and recommendations.
Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion rates.
Lead efforts in planning, designing and coordinating ongoing and ad hoc analysis projects for the Marketing and User Experience Teams to provide insights into user behavior.
Audit and maintain accurate data tracking systems.
Partner with web analytics vendors to assure proper implementation and ongoing optimization.
Serve as the web analytics evangelist, constantly striving to improve adoption and use of web analytics across the business.
Manage, coach, and develop web analyst team.
Stay current on latest trends in web measurement strategies and tactics.
Other Job duties as assigned.
EDUCATION AND EXPERIENCE REQUIREMENTS:
BS/BA degree, preferably in mathematics/statistics, computer science, economics, or a quantitative field.
5+ years working as a website analyst or direct marketer (Ecommerce preferred).
Experience in web analytics is required, especially Omniture
Experience working with large data sets, writing queries, structuring reports.
Outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis.
Understanding of web best practices and web conversion metrics.
Ability to work in a fast paced, highly collaborative environment.
Comfortable working expediently against quick turnaround times.
Comfortable writing executive presentations of data findings/recommendations.
