Integrated Marketing Director

Integrated Marketing Director

SUMMARY OF POSITION:

Leads the development IMP capabilities and programs that cut across the entire enterprise of KC Consumer Brand Sectors (Family Care, Adult/Fem Care, & Baby/Child Care) by 

• Managing the Integrated Marketing Planning process for Scale Commercial programs, general market and Hispanic
• Delivering  best practice planning capabilities and ideation in the area of shopper marketing and Hispanic commercial programs across IMP teams and KC Marketing, in partnership with KC Customer Development/Front End shopper marketing organization

ACCOUNTABILTIES

1. Manage and Direct Integrated Marketing Planning in support of the development of  Enterprise Commercial Programs  that reflects key Brand Strategies and priorities:

• Accountable for the process and capabilities required to ensure alignment around brand and front end objectives for the development of  Scale commercial brand programs including:
  • Multiple KC Brand Enterprise Programs (back to School)
  • Potential partnerships (SCJ and Spring Cleaning)
  • Hispanic shopper programming
  • Working with KC sponsorship team on Disney Program development/activation
• Partner with Customer Development in vetting potential CPG partners and aligning them appropriately to KC Brand opportunities that match up with our brand growth strategies. 
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2.  Build world class shopper marketing capabilities and ideas within IMP teams, front end, and external agency partners. .

• Lead, coach, and mentor IMP director/ commercial program managers by training and educating them in key skills in this rapidly evolving industry capability.
• Own and refine the shopper marketing planning tools within the IMP Planning Process.
• Provide motivation and catalytic ideation in partnership with IMP leads and Brand Shopper Marketers to create advantaged shopper marketing design/customer selling stories in conjunction with critical Brand Commercial Programs
•  Push innovation and testing in the shopper marketing discipline

3.  Manage, direct and motivate the Shopper Marketing/CP/Field activation agency (ies) to world class planning and execution

• Manage all agency relationships for brand directed shopper marketing, ensuring a high level of collaboration and efficiency, including SOW development and performance management.
• Work  collaboratively with Customer Development/Field shopper marketing team-agency resources to ensure coordination with Brand directed programming and appropriate integration and guidelines for customer account activity
• Maniacal focus on operational efficiency to ensure  both retained resources and rate carded field activity delivers scale and speed to both partners and internal KC team members

4. Provide leadership to ensure the department attracts, develops and retains the best people. Foster an environment which motivates a diverse team to fully use all capabilities to achieve the desired business results.

ORGANIZATION:

This position reports to the Global Sr. Director of  Global  Integrated Marketing Planning, and provides day to day work direction to multiple direct and indirect  team members specialized in integrated marketing plan development, implementation, and tracking for the consumer businesses in the U.S. and Canada. 
 
Key customers include Sector and Brand Unit management and their marketing team; Senior management of   customer development and sales teams;   IMP management; and outside creative agencies.
Customers expect overall leadership in all phases of shopper marketing/enterprise program activity, ensuring they   are compatible with annual brand strategies, and the longer-term strategic direction for each business. 

MINIMUM REQUIREMENTS:

Education required: Bachelor's Degree

Experience: Position requires at least 10 years of senior level experience in all aspects of shopper/partnership/promotion marketing, either client or agency side.   

Background would include broad experience in consumer products and a variety of product categories or industries, with experience on the “front end”/”customer development” field organizations a plus. .

A strong record of success is required, in or for a highly matrixed cross function organization where collaboration is required for success.

Critical Skills/Qualifications: People and Process Management, collaboration and integrated marketing conceptual and functional vision and leadership skills required. The incumbent must be influential with peers, associates, internal customers and agencies and must be connected with key external industry leaders.

ORGANIZATIONAL RELATIONSHIPS/SCOPE:

NA Consumer Business