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For your reference, we have included the original job posting below.
Marketing Launch Manager
Job Number:
41583593
Company Name:
Confidential Company
Job Location:
Sunnyvale, CA Us
Job Category:
Sales & Sales Management
Salary:
Doe
Marketing Launch Manager
Marketing Launch Manager-MAR000000O6
Description
"Connecting People" is at the heart of the Nokia brand. Nokia is the world's number one mobile solutions company, connecting more than 1.3 billion people every day. Mobile maps, apps, music, media, messaging and more are explored and presented here in a comprehensive mobile solutions world.
Nokia's people ambition is very clear: an advanced integrated company built upon trust and accountability, great leadership and common values. We understand people's desire to join a dynamic and innovative team, where your ideas are valued and your creativity is nurtured. Our future is your creation.
This is a tactically oriented role which requires professional decorum and the ability to execute effectively, (vs. drive launch strategy).
1. Create overall launch timeline based on GTM and key product milestones; coordinate with various stakeholders to ensure other functional areas are integrated into overall launch planning (Academy, Campaign, Sales, Retail, etc)
k with Campaign Manager, Insights, and PM to develop the consumer insight, product positioning, competitive environment, carrier appeal, and total product offering; advise Insights on any research needs related to product offering
sent Product Solution to internal stakeholders, hold kick off meetings once product ranged to engage teams
k with DXM and EDX teams on pre-loads based on overall product offering and positioning; loop in campaign team as necessary for joint promotions/media opportunities
pare launch marketing materials:
Produce product/sell-in video as needed
Develop sell-in presentations: Includes consumer landscape, market research, product alignment with carrier needs/consumer, revenue generating opportunity for carrier; work with Carrier teams on pertinent messages
Evaluate Global product and screen images, and modify as necessary
Develop and manage launch events and demos (consumer- and trade-facing)
Work with Nokia Academy to develop materials based key messaging and product demos
Review and produce pertinent screenshots based on product KSP's and packaging requirements
Work with online team to develop materials for owned environments: i.e , .mobi, social, CRM including items such as product page, accessory tie-in, and so forth, add compelling interactive opportunities
Create all packaging needs with customer including: gift box, VIP kits, inbox materials, T&C's, etc
Order dummy phones and live units according to customer needs
Work with Campaign team on retail and POS opportunities
Work with Academy to develop demo guide
Load final materials to tools such as Marco Polo, Image database, etc
pare product toolkits for sales teams, and other key stakeholders
Qualifications
3 to 5 years Agency and marketing services related experiences.
Degree required
Highly skilled in project management-known for ability to keep work flowing while minimizing problems or delays.
Effective communicator both orally and written
Understanding Consumers Possessing a thorough knowledge and understanding of the nature and significance of consumer's lifestyles, attitudes, behaviors, desires and preferences in relation to purchasing, owning and using mobile phones, consumer services, and technology.
Relating and Networking Establishes strong relationships & collaborates effectively with colleagues, partners and customers. Builds wide and useful networks of contacts inside and outside the organization. Manages conflict and relates well to people at all levels, purposely seeking contacts and maintaining a dialogue with key parties.
Strong relationship skills.
Quality and timeliness of deliverables
Customer scores on QBR performance
LE accuracy
Nokia Behaviors
Accountability - clear decision making, expertise and insight to make the right choices and stand by them.
Urgency and Perseverance - must be smart with speed and take initiative. Have tenacity to see things all the way through to market.
Leadership - be honest and transparent, debate solutions and support decisions, assume the best intentions of others, lead by example and hold others accountable.
Open and Collaborative - share insight, expertise and spirit and energy to build team excitement
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