Customer Retention Marketing Specialist - DishLATINO

Customer Retention Marketing Specialist - DishLATINO

DISH Network L.L.C (Nasdaq: DISH), is the nation's third largest pay-TV provider and the leader in digital television. As a TV entertainment provider, we are an industry pioneer and innovator known for driving technology to bring the best entertainment to millions. We believe that everything we do must begin and end with the customer experience.

DISH is an exciting place to work. We are a Fortune 200 Company with a workforce of 20,000 plus.  We bring excitement and enjoyment to millions of people every day and we provide a better overall TV experience at more affordable prices than our competition.  

Throughout our 30+ year history we have demonstrated our entrepreneurial spirit by achieving significant industry firsts. We were the first in our industry to offer high definition TV channels Free for Life, and we are the nation’s leader in HD programming with more than 200 national HD channels.  We are the only pay-TV company to offer a true TV Everywhere solution; our Sling technology allows access to live television and DVR content from a computer or any mobile device.  In addition, our recent acquisition of Blockbuster video stores only enhances our ability to provide subscribers with a richer entertainment experience at a great value.

This position provides continuous support to the Latino retention general marketing manager in the execution of continuous marketing initiatives targeting existing and new DishLATINO subscribers dedicated to increase the tenure per subscriber and to drive customer loyalty. This position will also be responsible for the evaluation of some of the Latino business analytics. Individual will work with cross functional teams to ensure accurate analysis and successful implementation of all the marketing activities under his/her area of responsibility. Other responsibilities include the maintenance of online/mobile communications to customers and competitive research.

·         Supports the execution of marketing campaigns dedicated to improve the DishLATINO customer experience, the average tenure per subscriber and to drive upgrades by implementing co-sponsored campaigns with programmers

·         Supports the analysis of churn rates and trends including: churn per package, by promotion, by lifecycle, and by market.

·         In charge of the maintenance of the DishLATINO online. Also responsible for  running online and mobile campaigns targeting subscribers

·         Runs campaigns analytics to determine the efficiency of each campaign and provides feedback for future campaigns execution

·         Keeps track of competitive programs/offers/services dedicated to their exiting customers and provides insight and recommendations

·         Work on multiple projects to completion while simultaneously fielding ad hoc requests and other duties as required.

·         Works closely with DishLATINO operations to implement customer service agent incentives and to facilitate trainings. 

Bachelor degree in Business, Marketing or related field is required. Fully bilingual in Spanish and English. 1-3 years of marketing experience in the field or in a related area.