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For your reference, we have included the original job posting below.
Marketing Manager (Sports Marketing/Retail)
Job Number:
38675874
Company Name:
Sports Marketing
Job Location:
Foothill Ranch, CA US
Job Category:
Sales & Sales Management
Marketing Manager (Sports Marketing/Retail)
As our N3L Optics Brand Manager you'll provide strategic leadership and develop integrated marketing programs that drive growth and build brand equity across all N3L stores.
Basic Functions:
Strategy / Execution / Evaluation
Develop strategic and integrated retail marketing campaigns that align internal / external resources for successful execution of the broader brand strategy.
Create and maintain the retail marketing calendar and ensure that promotions and events are programmed and communicated to customers and internal partners.
Drive retail promotions through idea generation and collaboration with marketing, merchandising, visual, and creative partners.
Maintain close relationships with vendors to share creative assets, build partnerships, co-op advertising programs and stay current on market trends.
Act as a liaison between senior management, Marketing, Creative, Merchandising, Store Leadership Teams, and Customer Service on retail marketing strategies.
Manage marketing collateral across channels including drafting creative briefs, signing off on proofs, answering questions about offers, confirming legal verbiage and coordinating with internal partners.
Own budget for entire marketing programs and analyze financial success of program. Report on key metrics including acquisition, retention, and reactivation goals and milestones.
Web / Social Media / Direct Marketing
Provide WEB direction to generate web traffic, web sales and build direct mail distribution
Conduct creative and offer tests to improve response rates
Manage and develop social media site such as Facebook, Twitter, YouTube & Yelp
Public Relations / Advertising / Event Marketing
Write press releases and manage local and national PR opportunities and strategies
Develop consumer promotions, sweepstakes, radio, print and online advertising initiatives
Work closely with mall marketing teams to secure, execute and evaluate mall marketing and local advertising campaigns
Lead the activation of new stores openings and local market opportunities from in-store events and community partnerships
Qualifications
Bachelors Degree in Marketing or related field and 5+ years progressively responsible marketing experience, including at least 2 years of Shopper focused Retail Marketing.
Ability to work on and manage multiple projects, solve complex problems and deliver solutions under tight time frames
Demonstrated ability to develop and manage a budget
Strong verbal and written communication skills including meeting facilitation and presentations
Ability to exercise high degree of professionalism
Demonstrated leadership capability, including ability to motivate and influence others within a work group and manage large teams
Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc.
Ability to balance creativity with organization and discipline in fast moving environment
