Marketing Manager - Spotlight - NB64180061

Marketing Manager - Spotlight - NB64180061

While Comcast is focused on creating value for its subscribers, Comcast Spotlight is focused on creating value and opportunity for its advertisers. We have created a television marketplace where both large and small advertisers can leverage the latest message delivery technologies, the most insightful marketing intelligence and the most innovative promotional opportunities. This approach and the infrastructure behind it allow us to create customized and compelling solutions for each advertiser.
Comcast Spotlight is developing new media solutions to redefine our business in the minds of our customers and to offer advertisers leading-edge advertising applications that shadow the advancements Comcast Cable is making with new products and services.


Responsible for executing marketing efforts to gain new customers and maintain current subscriber base. Plans and develops print and online marketing outreach programs. Analyzes subscriber response to online and print marketing programs. Serves as Marketing contact for employees and outside vendors. Deploys and measures effectiveness of direct mail marketing campaigns. Tracks market trends, analyzes results, and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Develops financial and operational objectives.
Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results, and typically manages one or more groups of professional employees.

- Manages Marketing expenses in order to ensure that they are within budget parameters.
- Manages local promotions, events marketing, and coordinates with Direct Sales staff.
- Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities.
- Gathers and communicates marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes, and issues.
- Oversees the development and maintenance of the demographic and other market data as needed in order to support Marketing goals.
- Works to engage stakeholders in both the development and launch of marketing plans.
- Translates business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industries.
- Maintains and improves ongoing Marketing programs, analyses, and reports.
- Develops new ideas and communicates potential uses for analytics across the business.
- Other duties and responsibilities as assigned.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable


Required Skills:
Education Level -Bachelors Degree or Equivalent
Years Experience - Generally requires 8-11 years related experience

Compliance Comcast is an EEO/AA/Drug Free Workplace.