VP Digital Sales Online Advertising, Loyalty Marketing

JOB DESCRIPTION:

Global leader in Internet-based streaming video & audio, display ads, and database marketing and loyalty groups. Due to continued growth, they are looking to add a Director or VP level Business Development and Sales Executive to their digital team. You will be selling an audience comprised of over 6,000 online affiliates and 15 million+ members. They are an established, highly profitable privately held company.

Your role will be to create compelling marketing-focused digital media campaigns for agencies and brands looking to reach this audience and utilize their video, display, audio and streaming technologies.

You should have a sophisticated knowledge of online advertising and a broad understanding of media as well as a proven sales track record of reaching and exceeding quota. 

Responsibilities:

• Identify potential accounts and originate sales leads via phone, email and face to face calls.


• Educate and evangelize the internet audio space for adoption growth at digital agencies


• Strategically approach prospects and determine needs, marketing objectives, business model, budget cycle and key decision-makers


• Develop effective sales proposals and ad sales/sponsorship solutions by utilizing a thorough understanding of appropriate and available inventory


• Maximize advertising results and ensure a high renewal rate by communicating with client services team and client to assure execution of contract deliverables and maximum program optimization


• Complete regular call reports, sales pipelines and revenue forecasts


• Develop advertising sales strategies and sales process improvements


• Contribute ideas for product enhancement and new product development 


• Work with sales operations to prepare ad campaigns for launch

Qualifications:

• You should be a seasoned interactive sales executive with ability to develop significant new dollars from interactive agencies and clients who are using digital media.


• This requires credibility and relationships with high level executives at the top digital agencies and clients.


• Experience developing compelling sales presentations, delivering effective face-to-face client presentations and entertaining clients in social environments.


• Minimum of 5 years of success in advertising sales in online media


• In-depth knowledge of interactive advertising and media landscape


• Thorough knowledge of online advertising metrics and nomenclature


• High level agency and advertiser contacts a must


• Proven ability to generate new business and exceed sales quotas