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Responsible for ongoing development and execution of McCoy's digital/online/ecommerce marketing strategy, planning and budget for both B to B and B to C customer ...
The location for this role is open.About HarteHanksHarteHanks is the industry's leading marketing service firm dedicated to delivering integrated, multichannel ...
are passionate about effective IT infrastructure solutions then join us for an eCommerce adventure! SUMMARY: The Vice President of IT is a key member of the......
and content company. We are looking for a VP Ecommerce to drive sales in B2C and B2C demand generation... generation -Utilize eCommerce skills to effectively......
should have overall experience of over 10 years and over 5 years experience in ecommerce or other online company, preferably working on multiple consumer facing......
should have overall experience of over 10 years and over 5 years experience in ecommerce or other online company, preferably working on multiple consumer facing......
360training is an online training technology and content company. We are looking for a VP Ecommerce to drive sales in B2C and B2C demand generation strategies. This position will be responsible for leading 4-6 direct reports with a total team count of 40 onshore and offshore employees.
Duties: Sales & Business Model Optimization -P&L responsibility for Ecommerce revenue channel -Develop product marketing and consumer pricing strategies to drive growth through B2C (direct learning portals) across 18 different industries -Analyze current revenue mix based on channel, product, industries, territory, competitive landscape and develop strategies to increase the revenue and margins -Assess high profit margins areas and implement meaningful KPIs -Develop strategies to gain new clients, client retention and new market ventures for existing products as well as new product offerings for current clients -Manage external marketing automation, PPC or site merchandizing contractors/vendors
Marketing -Own, develop and manage marketing plan and budget -Develop and drive all marketing strategies including but not limited to PR communication, sales enablement, MARCOM, database marketing, trade shows, marketing automation, SEM, web site design/management, demand and enterprise lead generation -Utilize eCommerce skills to effectively run multiple websites across various verticals with sales and lead generation conversion goals -Develop and implement an effective demand generation and marketing automation program to increase sales effectiveness -Track and analyze KPI’s such as lead cost , marketing pipeline and sales conversion. -Manage web designer to create and maintain effective landing pages and user flows to maximize conversion rates
Leadership & Management -Effective management style to drive performance on a daily, weekly, monthly, quarterly basis. -Accurately identify talent needs and hire necessary skills to drive maximum performance of the team -Supervise, coach, develop and motivate a US and offshore sales and account management team by setting clear goals, expectations, deliverables and metrics -Effectively communicate business strategies to the team with recurring weekly and monthly meetings to address issues, measure success and motivate -Train new recruits on all aspects of the role, setting clear goals, objectives and a sense of sense of urgency and accountability Qualifications: -15+ year managing a sales and marketing team -5+ years eCommerce experience developing and cultivating channels -Knowledge of enterprise web analytics software including Omniture SiteCatalyst, Test&Target and SearchCenter -2+ years push and pull marketing experience with marketing 2.0 and web marketing knowledge -Advanced understanding of consumer pricing models and buyer behaviors -In-depth understanding of eLearning, education and training space -Advanced knowledge of online marketing techniques -Experience managing offshore resources -MBA Degree preferred
