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Harte-Hanks is a direct marketing services company offering the widest array of integrated, multichannel, data-driven solutions for top brands around the globe. Harte-Hanks Direct Marketing improves return on its clients marketing investment by increasing their prospect and customer value through solutions and services organized around five groupings of integrated activities: Information (data collection/management) Opportunity (data access/utilization) Insight (data analysis/interpretation) Engagement (program and campaign creation and development) Interaction (program execution).
Objective:
The VP of Marketing Strategy & Customer Insight will engage with Harte-Hanks Account Directors and delivery units associated with the top accounts to deliver additional customer/marketplace insights in an effort to accelerate the sale of additional Harte-Hanks services.
Responsibilities:
Provide multi-channel marketing services strategy and insight to Harte-Hanks customers across multiple industries/verticals
Responsible for creating partnerships with the sales and analytics organizations to identify and pursue opportunities with new and existing clients
Lead key Request For Proposal responses (RFP?s)
Requirements:
Basic Qualifications:
BS degree in a related field 7+ years experience in strategy development and implementation for multi-channel marketing services 7+ years executive level account management experience Travel will be required (up to 50%) Extensive experience building and running marketing programs in one of the following verticals: Financial Services, Retail, Pharmaceutical, Automotive or Technology Additional Qualifications:
MBA preferred
Extensive agency experience strongly desired
Exceptional presentation skills
Expertise utilizing analytics & business analysis to craft strategies and address business challenges.
Senior level contributor in the creation and integration of direct marketing plans
Experience designing and/or running Customer Loyalty programs Successful sales support track record
Harte-Hanks offers attractive compensation plans along with a comprehensive benefits offering including: Medical, Dental, Life, PTO, 401(k), Flexible Spending Accounts, Disability, Educational Assistance and Employee Referral Bonus plans.
