New Styles and Layouts for Web Pages

Nancy Anderson
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Internet trends change when devices that view websites alter the way people view information and as online companies meet customer demands. Whether someone manages one company website or designs several in a week, programmers should watch for several Web design trends in 2015.

Long, scrolling websites continue to gain favor thanks to the popularity of social media websites such as Twitter, Facebook and Pinterest. Several e-commerce websites and news feeds have taken notice. Online news junkies notice Yahoo changed its website to a scrolling format to access news stories from the main Web page. Infinite scrolling websites have become one of the most popular Web design trends thanks to Apple's iPhone technology that lets users scroll down to view items rather than click or tap on something. Since more and more people find information on mobile devices, the infinite scroll does not show signs of disappearing.

Split screens contain a vertical break down the middle of the screen, similar to a video game. Web design focused on this style includes e-commerce websites that have two or more products, services or advertisements they want to reinforce to consumers. Businesses feature services on one side and samples on the other. Another idea contains one class of products on one side and different styles of the same product on the other. Companies can have the main product on the left, while relevant accessories are viewed on the right.

Several e-commerce websites benefit from this style as companies attempt to sell and maintain stocks of items in warehouses. Even a small Web design change can have a huge impact on sales. When firms try to combine e-commerce with physical stores, customer convenience revolves around the ease of using a company website.

Parallax scrolling means background elements of a website move slower than the foreground. This effect produces a three-dimensional image, similar to that of Sony's website. Companies and websites that rely on graphical representations should pay attention to this trend that is quickly gaining traction thanks to new HTML5 codes.

Responsive Web design relies on seamlessly moving a website from a computer screen configuration to that of a mobile device. Each device has inherent capabilities, and contemporary websites should flow easily from one to another. Websites ought to look the same on a computer screen and on a smartphone.

Storytelling, combined with big visual representations such as headers, help tell customers about a company's brand. Instead of clicking on links, users hover over icons to see pop-ups, moving elements and audio files. Small video boxes and hidden menus enhance the simplicity of a website's main Web page, and customers can more easily navigate through several layers of data.

Web design trends for 2015 relate to helping customers wade through tons of information found on websites, whether someone uses a laptop or smartphone. Presenting information in unique ways makes websites user-friendly, visually appealing and ready for business.

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