Using Your Blog to Increase Your Business

Julie Shenkman
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As recently as a couple of years ago, no one in his right senses even remotely considered the idea of using blogs for promoting his business. Go back a few years further and you will find the word blog itself was not in any popular use. What once started as an idle person’s random thoughts expressed in unorganized writing pieces posted on a website has now, in a very brief time-span, become a pastime for millions around the world. Every day, there are thousands of novices getting into the act of blogging. This number has increased considerably due to the fact that Google, Yahoo, Microsoft and other prominent players on the web facilitated it by offering free blogs. Despite this phenomenal expansion of the universe of blogs, very few have realized that they can post a blog to serve their business and financial interests.

Blogs have transformed many areas of peoples lives including the web, politics and journalism. Businessmen are just trying to understand how they can make blogs impact their business for profit. When, without any inhibition or reservation, the ever-growing millions of strangers are opening up their minds and hearts to get connected across the globe, isn’t there even a small opportunity for you to persuade these people to open their purses for making a purchase of your products? Perhaps there is some. Perhaps there is none. But, surely, blogs will inspire you to explore if there is any such opportunity.

If you notice that there are, among the unknown millions that are blogging, your customers, potential customers, competitors and potential competitors, you certainly like to catch up. You want to exploit the blogging explosion affecting the Internet in order to promote your business. You know you are going to lose out, if you ignore it.

Your blogs need not just be your publicized wishes. You may advertise your business through your blog, You may get creative ideas for improving it from your blog, when others give their feedback. There is an unbridled information universe out there, so it may somewhat be a tedious affair to enter, only to be lost in the wilderness. But it may be worth the effort if you happen to hit the right spots. Try hard enough and you may quietly earn many bloggers’ support for your business. You can monitor bloggers’ reactions to your business, without resorting to expensive and extensive field surveys. If you wish to know who is saying what on the web and do not know how to, go get the tools designed exactly for the purpose. There are quite a few available that make your market research easy for you. Have you heard of Really Simple Syndication? Or, Podcasting? If not, find out all about them and how you can use them for your business promotion.

Blogging can help create hype for a new product or explain the usefulness of an old one. Be sure to post relevant information on your blog to keep your prospective clients coming back for more. For example, if you have a website that sells hunting gear, you could blog about the latest camo gear, taxidermy, or where to buy hunting licenses. The information you provide does not necessarily have to be on products you sell, but on topics that interest your customers.

As of now, perhaps, any massive promotion of your business using your blogs may be a distant dream, but after you get started, you will find that you can compile a lot of great information in a very short period of time.

Alan Kintel is a writer that concentrates on helping people better themselves, for cutting edge information you NEED to know check out his website at

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