The Key to Good Technology is Making Things Easier

Bill Rybinski
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Technology makes it easier for companies all over the globe to do business. However, many organizations run into problems when they try to adopt a new business technology, a process that may be very disruptive for employees and customers alike. The key is to use simple technology that can be integrated easily into existing processes without causing confusion.

For many businesses, ensuring an efficient flow of information between various teams is essential for ensuring that employees work effectively. Cloud storage makes this process incredibly easy, and it is a simple technology to which employees can easily adapt.

For example, Google Drive is a cloud storage solution that allows many authorized users to access the same stored content. Users can also make changes to content using a suite of editing tools very similar to that available in Microsoft Office. By using this simple technology, employees can access work-related files when they are working at home or at a site other than their usual one. The result is an increase in productivity because employees are not prevented from working by simply being in the wrong location.

Cloud computing is an example of a simple technology that makes it much easier for employees to do their jobs. Employees within an organization have always shared files when collaborating on projects. Now that all these files can be stored in one remote location, sharing is always easy, even if an employee needs to work from home or travel on business.

Social media sites such as Facebook and Twitter are not just a distraction from work; they can be used as powerful business technologies that facilitate communication with customers. However, the task of managing numerous social media accounts for an organization can be overwhelming. Rather than having one employee spend large amounts of his or her valuable time posting content on social media sites, businesses can automate the process using simple technology known as social media scheduling.

Social media scheduling tools allow businesses to schedule all their social media posts for the next few days or weeks in one go. Getting this task out of the way at the beginning of the week or month leaves employees free to focus on their other roles without being distracted by the need to Tweet regularly on behalf of the company.

Buffer is another easy-to-use tool that allows users to collect content through an app that runs either in a browser or on a smart phone. The content is then released at a steady pace to social networks including Facebook, Twitter and LinkedIn.

Technology is extremely useful for businesses, but only when it is used in the right way. The best returns can be achieved by using simple, effective technology that enables employees to fulfil their roles.

(Photo courtesy of Stuart Miles at


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