You know you should be personalizing your website, but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon...

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them...

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records...

I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up...

SEO, or search engine optimization, seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground....

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly...

When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Though as a developer I won’t typically be...

“But I’m not a leader!” “I’m not qualified enough to lead.” “I don’t know how!” Every successful leader at one point or another has had these thoughts enter their brain-space....

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a...

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these...

Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your...

There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal...

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the...

No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research...

In this blog, you’ll find three key tips that can help you examine your approach to engagement from Matt Zilli. The post Three Ways to Measure Success in the Engagement...