Sr. Analyst - Dialogic Acquisition Marketing

Description

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The US Customer Growth Marketing team, within the Consumer Marketing Services group, is responsible for deepening relationships while driving revenue growth from existing customers through compelling innovative marketing and moments. This role presents an exceptional opportunity to define marketing strategies that directly touch our customers and drive strong business results.

The Sr. Analyst will play a critical role in delivering best in class marketing within a dialogic channel through defining channel-specific marketing strategies, offer execution, and performance analytics. This role will have significant channel management responsibilities and will collaborate with cross-functional partners across the enterprise including Marketing, Risk and Data Analytics, Global Servicing Group, Finance, Compliance and more. An ideal candidate will be interested in a balance of customer marketing, relationship management, customer experience, and is someone who has excitement to learn and wants to challenge the status quo!

How will you make an impact in this role?

• Develop and maintain marketing offers to contribute to channel goals

• Manage and own of all aspects of campaign set-up and execution of marketing offers in close partnership with execution teams

• Create effective, customer-friendly language for marketing offers to drive impactful conversations and user experiences

• Collaborate with cross-functional partners across the organization to drive project outcomes and deliver on goals

• Analyze the performance of marketing treatments, and make insightful recommendations to fuel innovation and growth

Minimum Qualifications

• Bachelor's Degree with 2-3 years of work experience preferred with experience implementing customer marketing strategies

• Highly organized self-starter with extreme attention to detail and accuracy and a strong sense of responsibility to themselves and colleagues

• Strong analytical and problem-solving skills with the ability to look at situations/questions from different angles to provide a unique perspective on solutions

• Ability to build and influence internal relationships with partners across the organization

• Demonstrated ability to manage multiple projects and drive results in a highly collaborative, fast-paced environment simultaneously

• Superior verbal and written communication skills with the ability to tailor communication style to the audience

• Competency in MS Excel and strong skills within MS PowerPoint

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

• Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24006787