You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find […] The post 3 Steps to Applying Your Personas to Segmentation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership....
READ FULL ARTICLE »
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!