6 Email Marketing Tips for the B2B Marketer

Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition. There is no guarantee that leads will discover content published […] The post 6 Email Marketing Tips for the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought...