The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and, […] The post 8 Actionable Tips to Optimize Your AdWords Performance Today appeared first on Marketo Marketing Blog - Best Practices and...

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