8 Ways to Make Sales Training Stick in Financial Services

In the past 30+ years, we have learned a great deal from working with our clients. After we deliver a sales training program, we want to know what successful financial sales organizations do to make sales training live on after the sales trainer has left the building. The most important component is what we call the “Shadow of the Leader.” For a sales culture to exist and survive, a company must make certain that leaders are involved, engaged, and focused on supporting sales as a...