An Interesting Way to Drive More Sales

blog post from Jill Konrath's Fresh Sales Strategies

It was the worst thing that could have possibly happened. I’d just spent two hours updating my website. But when I clicked Save, everything was gone.  Placing a desperate call to my web person, I blurted out what had just happened. She was quiet for a moment, then slowly said, “Mmm. That’s interesting.”...

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