Chipotle’s new rewards program lets Gen Z college students get free burritos faster. Here’s what to

Chipotle Mexican Grill announced today, August 19, that it’s launching a new rewards program, Chipotle U Rewards, for students heading back to campus this fall, to “recognize and celebrate . . . various milestones of their higher education journey and bring more value to Gen Z students.” Chipotle’s focus on college towns and loyalty programs aimed at students is part of its strategy to increase growth and retain younger customers at a time when many fast-food and fast-casual chains...