Content Marketing vs. Marketing Content: Where You’re Getting It Wrong

In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns, content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s hard to think of an area […] The post Content Marketing vs. Marketing Content: Where You’re Getting It Wrong appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership....