Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process […] The post Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years appeared first on Marketo Marketing Blog -...