Enhance Your Customer Journey in 4 Steps

blog post from Marketo Marketing Blog

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout […] The post Enhance Your Customer Journey in 4 Steps appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership....

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