From D2C to A2A: How Agentic Shopping is Rewriting Ecommerce Catalog Strategy

Imagine you’re searching for the best shoes for trail running in wet climates. Instead of starting on Google or Amazon, more consumers are now turning to answer engines like ChatGPT or Perplexity to ask specific, intent-driven questions that guide their purchase decisions. This growing reliance on AI is fueling a fundamental transformation in retail, introducing […]...