It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s imperative to your […] The post How Data Can Curse Brand Strategy: 3 Mistakes Marketers Must Avoid appeared first on Marketo Marketing Blog - Best Practices and...
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