How One Company Integrates SDRs into their Account-Based Strategies
blog post from Inside Sales Experts Blog
We all know account-based (ABx) strategies are hot. Search for “account-based technology” on Google, and before you know it, targeted display ads will fill your browser, vendor branded socks will arrive in your mailbox, and dozens of new SDR cadences will flood your inbox. No doubt, the technology behind ABx is amazing. But what gets less attention is how the SDR role needs to evolve to support it. I want to share one company’s journey. Meet Zignal Labs. Zignal Labs, Inc....
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