Incorporating Email Personalization in Your ABM Strategy to Boost Engagement

Today, email is not just about promoting your brand offerings. It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully. Gone are the days of […] The post Incorporating Email Personalization in Your ABM Strategy to Boost Engagement appeared first on Marketo Marketing Blog - Best Practices and...