Inside Netflix’s strategy to make Wednesday an outcast icon

Modern television doesn’t have much more of a sure thing than Season 2 of the hit Netflix show Wednesday. The new season comes almost three years after the show’s initial 2022 debut, which garnered 350 million views and holds the record as the streamer’s most popular English-language show ever. These levels of scale and pop cultural pull make Wednesday a marketing dream. So far, it’s been Netflix’s largest prelaunch social campaign ever, with more than 3 billion owned social...