In an industrial pocket of North Portland, Oregon just a few minutes off I-5, there’s an old McDonald’s that was given a surprising second life. The familiar architecture is now home to Face Plant, a vegan burger joint that opened earlier this year and aims to “become the best fast food worldwide,” according to founder Matt Plitch. It’s a lofty goal—but it’s driven by an even bigger one. “Fast food is [a huge source] of meat consumption outside the home,” he says. “And so the aim is...
READ FULL ARTICLE »
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!