The Great Debate: Why Experimentation Matters to Branding

We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. Then, get it approved,  document it, and launch it to the world. For most companies, that’s it. We spend all of our time making sure people use the logo […] The post The Great Debate: Why Experimentation Matters to Branding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership....