The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the […] The post The Real Cost of Duplicates in Your CRM/Marketing Automation Platform appeared first on Marketo Marketing Blog -...