Tips for Email Success in the Engagement Economy

There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channel in industry surveys. But when it comes to the Engagement Economy, the B2B email playbook is woefully behind. Email is primarily a 1-way channel for outbound marketing, rather than a 2-way channel for engagement marketing. Most companies don’t […] The post Tips for Email Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership....