What Are the Characteristics of High ROI Marketing Teams?

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they […] The post What Are the Characteristics of High ROI Marketing Teams? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership....