Why State Bags went stealth about its philanthropy

Scot and Jacqueline Tatelman never planned on launching a backpack startup—much less a cult brand that now generates millions a year in revenue. Each of them had spent their childhood summers going to idyllic places for sleep-away camp, and they wanted kids from under-resourced communities to have this life-changing experience. In 2009, when they were in their early twenties, they started a nonprofit that brought students from Brooklyn and the Bronx to the wilderness, where they could...