Why You Need a Sales & Marketing Process Flow to Achieve Alignment

In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. My background is fairly unique for an enterprise account executive. Before joining this team, I established and grew marketing divisions for two separate organizations. I’ve also implemented multiple marketing automation systems, the last […] The post Why You Need a Sales & Marketing Process Flow to Achieve Alignment appeared first...