News and Advice | SalesHeads
blog post from
Jill Konrath's...
•
Apr 14
It was the worst thing that could have possibly happened. I’d just spent two hours updating my website. But when I clicked Save, everything was gone. Placing a desperate call to my web...
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The Role of Email Marketing in an Omnichannel Strategy
blog post from
Marketo Marketing Blog
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an...
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3 Strategies to Create Customer Intimacy at Scale
blog post from
Marketo Marketing Blog
As nice as new leads are, customers are the most important resource your brand has. Customer loyalty is one of the best goals a company can aim for since it not only shows...
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Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years
blog post from
Marketo Marketing Blog
I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the...
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How the Whole Business Wins with Successful Marketing Attribution [Part 2]
blog post from
Marketo Marketing Blog
![How the Whole Business Wins with Successful Marketing Attribution [Part 2]](https://d1jmp0w2deph4j.cloudfront.net/community-42/000/000/139/9/content/blog-image-1332x600.jpg)
In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing...
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How the Whole Business Wins with Successful Marketing Attribution [Part 1]
blog post from
Marketo Marketing Blog
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How To Measure Your Content’s Revenue Efficiency
blog post from
Marketo Marketing Blog
Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. It’s not easy to do. But with the right approach and...
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Everything You Need to Know About Micro-Influencer Marketing
blog post from
Marketo Marketing Blog
The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword. 2017 saw an explosion of influencer marketing—every...
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How Your Email Inbox Actually Prevents Database Decay In 2019
blog post from
Marketo Marketing Blog
If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right,...
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[Infographic] 2019 Predictions & Trends for Fearless Marketers
blog post from
Marketo Marketing Blog
![[Infographic] 2019 Predictions & Trends for Fearless Marketers](https://d1jmp0w2deph4j.cloudfront.net/community-42/000/000/139/9/content/16302-2019-Predictions-Asset-V5-01.jpg)
2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we...
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28 Remarkable Sales Stats Leaders Need to Know for 2019
blog post from
Marketo Marketing Blog
It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site...
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How to Improve Your Social Media Channels
blog post from
Marketo Marketing Blog
Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers....
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