Let’s talk about rebrands. No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business....

Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have...

Fall is upon us. The days after getting shorter. Football (both proper and American) is back on the TV. And we at The Bridge Group are kicking off a new research...

Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger...

I trudged into the coffee shop, ordered a large mocha and sat down in the corner. I was dripping professional discouragement. It's been five months since I published my weekly...

In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns, content...

First came the inventors and founders, fueled by steam and created with cast iron, changing society from agrarian to industrial. Then came electricity, steel, and oil and the...

Today, email is not just about promoting your brand offerings. It is about giving your subscribers and customers a personalized and relevant experience and creating accessible...

It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested...

Creating and managing a successful pay-per-click (PPC) campaign is hard work. There is no magic formula you can apply that leads to instant paid advertising success. In the...

How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content? Almost all marketers have accepted the need for a...